Tuesday 15 May 2012

Milano

Ciao! I'm back in the UK after a two-week trip to Milan (for research purposes I'll have you know).

So what of this fashion capital?

Now, please understand I am a poor masters student and consequently, my trip did not involve ANY shopping. How boring.

 
This did not stop me however from soaking up the splendour of Gucci and Prada window displays and the super shininess of Rinascente (the city's uber fabulous department store on 8 floors). Actually, I much preferred the Gallerias for shopping spaces. It's that mix of the old and new; the drama and spectacle of the architecture against contemporary print, fabric and sparkly accessories.

Galleria Vittorio Emauelle II is worth a visit for its sheer immense size, mosaic floor and hypnotically high domed roof. And sitting proudly, as it does no doubt, in its prominent location, adjacent to the mesmerising Duomo cathedral, this is the place to be.

The problem with the Duomo area? Tourists. I had to literally hunt around the camera wielding bunch (of which I was one of course) for the super stylish, glamourous types I inadvertently associated with Milan. As such, I left the city quite underwhelmed. Don't get me wrong, glamour, shininess and fashion certainly exist in the city's numerous gallerias. But no one place which wowed me with representations of my preconceived notions of Italian grace and beauty.

Which makes me think... is fashion a myth? Or at least, are the fashion capitals: Milan, Paris, London and New York, mythological in their fashion status? Or am I being too quick to judge?

Think another trip to the Italian 'fashion haven' is needed. Luckily, that can be arranged. I'm heading back in June for some fashion conferences as part of my journey into Italian fashion. I'll let you know what I find.

V